Stop Guessing.
Start Taking Action.
Occasio is your content intelligence platform. It tells you exactly which posts to update, what to pin, and which fixes will earn you the most this week, all driven by your own analytics, Pinterest, and ad revenue data. Then ask your AI assistant about any of it in plain English.
Start My 7-Day Free Trial →No credit card. Full access to every feature. Cancel anytime.
"Before Occasio, I had built my own system using n8n, GA4, Search Console, Airtable, and Claude to prioritize content updates… Occasio does everything I was trying to build myself, but better."
This Week's Focus: what to update, pin, retitle, and fix, ranked by impact.
Trusted by food, lifestyle & travel bloggers
Connects to WordPress, Google Analytics 4, Search Console, Pinterest, Raptive, Mediavine, Journey by Mediavine, Claude, ChatGPT, Perplexity
You run a media business. Your tools act like it's a hobby.
Twelve tabs, five logins, and a spreadsheet that's always out of date. Sound familiar?
"You have 400 posts and no idea which 10 to update this month."
"Your ad dashboard shows RPM. It doesn't show which slipping post is costing you the most."
"You pin whatever you remember, not what's about to peak."
"You refreshed the holiday post in December. Searches peaked in October."
Occasio turns all of it into one clear weekly plan.
One subscription. Six tools you'd otherwise pay for separately.
Every feature is included in every plan. No add-ons, no upsells.
Content Audit & Weekly Focus
Every post scored 0–100 by urgency, so you always know your #1 post to update this week.
Revenue Intelligence
Raptive, Mediavine, and Journey earnings matched to every post. Protect your money posts first.
Pinterest Growth Tools
A ranked pinning plan, pin and board analytics, rising-pin alerts, and real referral traffic.
AI Assistant (MCP)
Connect Claude, ChatGPT, or Perplexity and ask questions about your own site data.
Keyword & SEO Research
Seasonality in 20+ countries, keyword gaps, SERP analysis, query fan-out, and backlinks.
Planning & Site Health
Calendar, reminders, playbooks, broken links, alt text, internal links, and indexing checks.
Always know your #1 post to update this week
Occasio syncs your whole WordPress library and scores every post by urgency. Content age, Search Console click trends, CTR gaps, seasonal timing, and revenue all roll into one priority score, and This Week's Focus hands you the short list.
- ✓ Priority scores from 0–100 so you can triage at a glance
- ✓ Traffic-drop and seasonal-update alerts on your dashboard
- ✓ Per-post drilldown: GSC queries, monthly click trend, and notes
- ✓ CTR gap detection for posts that rank but don't get clicked
- ✓ Bulk-tag, snooze, and export to CSV
See which posts actually pay your bills
Traffic is only half the story. Connect your ad network and Occasio matches earnings and RPM to every post, so a slipping money post gets fixed before a low-earning one.
- ✓ Direct sync with Raptive, refreshed automatically every weeknight
- ✓ Mediavine direct sync (beta), plus CSV upload for Mediavine and Journey
- ✓ "Money post" badges right inside your Content Audit
- ✓ Site revenue chart alongside your GA4 traffic
- ✓ Track multiple ad networks at once if you've switched providers
Pin the right post at the right time, every week
Connect your Pinterest business account and Occasio builds a ranked pinning plan from your own posts, weighted by how soon each one's season arrives and whether you've pinned it lately.
- ✓ Pinning Plan: a ranked queue with one-click, pre-filled pin creation
- ✓ Pin Library: impressions, saves, and outbound clicks for every pin
- ✓ Board analytics to see which boards actually drive traffic
- ✓ Signal Watch: spot the pins gaining momentum this week
- ✓ Pinterest Referrals: real sessions from Google Analytics, per post
Your own content strategist, inside Claude, ChatGPT, or Perplexity
Occasio's MCP connector plugs your real site data straight into the AI assistant you already use. No copy-pasting reports. Just ask a question and get an answer built on your own posts, traffic, pins, and reminders.
- ✓ "Give me a prioritized to-do list for this week."
- ✓ "What should I pin this week, and which image should I use?"
- ✓ "Create a Holiday Refresh playbook with my 15 most urgent posts."
- ✓ One-minute setup, never edits your WordPress site
- ✓ Works across all your sites, and for collaborators
Find the exact phrases your posts are missing, and when they peak
A full keyword toolkit built around posts you've already written. See what each one is missing, how hard it is to win, and the week searches start climbing.
- ✓ Keyword Planner with seasonality heatmaps in 20+ countries
- ✓ Per-post keyword gaps with real volume and difficulty
- ✓ SERP analysis and AI meta title suggestions
- ✓ Query fan-out and AI keyword scans for missing subtopics
- ✓ Competitor keyword gaps and backlink research
- ✓ Content briefs for every post
The busywork, handled
Everything that used to live in a spreadsheet, a sticky note, or a plugin you forgot to check.
- ✓ Editorial calendar with seasonal reminders and email nudges
- ✓ Playbooks to run content campaigns with per-post checklists
- ✓ Broken link monitoring, including page-builder blocks
- ✓ Missing alt text audit and internal link suggestions
- ✓ Google indexing checks, up to 2,000 a day
- ✓ Up to 3 collaborators with full or read-only access
Real results from real publishers
Bloggers who use Occasio every day, in their own words.
"As a career food blogger, my content library never stops growing — and neither does the work of keeping older content fresh and competitive. Occasio helps streamline both in an easy-to-use and thoughtfully designed app.
The dashboard and site analytics are clean and actionable, surfacing top-performing posts alongside opportunities for improvement. My favorite feature is the seasonality data, helping me plan a robust content calendar timed to perform. I also love the ability to set reminders and build my publishing schedule directly in the app — no more drowning in spreadsheets!
Occasio has quickly become the hub of my editorial workflow."
"Occasio has been such a helpful tool for my food blog because it makes it easy to see what content needs attention, what recipes are trending, and what seasonal posts I should focus on next. I love having analytics, update opportunities, CTR insights, and trend data all in one place since it saves so much time."
"Honestly one of the most useful tools I've ever used for blogging. It's exactly what my blogging life needed!"
"I'm finding it to be one of the most useful tools I've seen in my blogging career. I feel like I've only just scratched the surface and can't wait to get deeper into it!"
"I just wanted to say that I am really loving Occasio. Even in the current blogging landscape my traffic is slowly ticking upward and I think all of these updates are the reason. Occasio gives me clear direction on what to do and when to do it."
"As a long-time food blogger, I have hundreds of posts to curate, and Occasio has quickly become a key part of managing my workflow in the most strategic way possible. It is packed with guidance to help me optimize posts, including showing which posts need immediate attention."
"Occasio has completely changed the way I look at my business data. Instead of jumping between multiple tools, I have everything I need in one streamlined, easy-to-use dashboard. It doesn't just show me the numbers, it helps me understand what they mean and provides practical guidance on how to use that data to make smarter business decisions. The time savings alone have been incredible, but what really sets Occasio apart is the level of support."
"I am scattered a lot of the time knowing what to work on — pulling reports and trying to decide what to update. With Occasio, I know what to work on now, what can wait, and issues I would never have found on my own. It's my one-stop shop for everything I need to act on. My site traffic has improved on every post I've updated."
"Before Occasio, I had built my own system using n8n, GA4, Search Console, Airtable, and Claude to prioritize content updates. It worked — but I was constantly maintaining the system instead of improving my content. Occasio does everything I was trying to build myself, but better. Faster, more intuitive, and I can get straight to making updates that matter."
Everything included in every plan
- ✓ Content Audit with priority scores + This Week's Focus
- ✓ GA4 + Search Console analytics
- ✓ Raptive direct sync + Mediavine sync (beta)
- ✓ Journey by Mediavine CSV import + money post badges
- ✓ Pinterest Pinning Plan, Pin Library, Boards
- ✓ Pinterest Signal Watch + Referrals
- ✓ AI assistant connector (MCP) for Claude, ChatGPT & Perplexity
- ✓ Keyword seasonality heatmaps (20+ countries)
- ✓ Per-post keyword gaps + content briefs
- ✓ SERP analysis + query fan-out
- ✓ Backlink checks + Google index checks
- ✓ Calendar with seasonal reminders
- ✓ Playbooks
- ✓ Broken link + alt text monitoring
- ✓ Internal link suggestions
- ✓ CSV export for every report
- ✓ WordPress connector plugin
- ✓ Your whole content library, synced
- ✓ Up to 3 collaborators per account
Why not just use GA4, Search Console, and your ad dashboard?
They show you what happened. Occasio tells you what to do next, when, and what it's worth.
| Google + ad dashboards | Spreadsheets | Occasio | |
|---|---|---|---|
| Prioritized list of posts to update this week | — | — | ✓ |
| Revenue and RPM matched to each post | — | Manual | ✓ |
| Seasonal timing: know the right week to publish | — | — | ✓ |
| Ranked Pinterest pinning plan | — | — | ✓ |
| Ask an AI assistant about your own site data | — | — | ✓ |
| Per-post keyword gaps with search volume | — | — | ✓ |
| CTR gap detection (you rank but don't get clicks) | — | Manual | ✓ |
| Broken link and alt text monitoring | — | — | ✓ |
| Raw traffic and click data | ✓ | Export | ✓ |
Occasio uses your own Google, Pinterest, and ad network data. It's the layer that turns raw numbers into a clear weekly action plan.
One plan. Everything included.
Try every feature free for 7 days. No credit card needed.
- ✓ Every feature on this page
- ✓ Your whole content library, synced
- ✓ AI assistant connector (MCP)
- ✓ Pinterest + ad revenue integrations
- ✓ Up to 3 collaborators
Your 7-day free trial includes:
- ✓ Full access to every feature
- ✓ Full analytics dashboard
- ✓ Full content audit
No credit card required · Cancel anytime
Then $69/month — cancel anytime
Includes 1 site. Additional sites $35/month each (or $350/yr).
Frequently asked questions
Everything you need to know before getting started.
I already have Google Search Console and Analytics — why do I need Occasio?
GSC shows you which queries drive clicks. GA4 shows you session counts. But neither tells you which post to update this week, which keywords that post is missing, or the exact window when your seasonal content peaks. Occasio adds a prioritisation layer on top of your Google data: staleness scores, seasonal timing, per-post keyword gaps, CTR gap detection, and AI-powered briefs — so you're following a clear weekly action plan, not just reading numbers.
Is Occasio worth $69 a month?
For most publishers, yes, and the math is usually quick. If you earn display ad revenue, a single refreshed post that wins back a few thousand pageviews a month typically covers the subscription on its own. Occasio also replaces several tools you might be paying for separately: keyword research, Pinterest analytics, link checking, and an editorial calendar. The 7-day free trial gives you full access so you can see your own numbers before paying anything.
Do I need a credit card to start the free trial?
No credit card required. Sign up and start your 7-day free trial instantly — we won't ask for payment details until your trial ends.
What happens after the 7 days?
At the end of your trial, you can choose to subscribe at $69/month (or $690/year). If you don't subscribe, your account moves to read-only mode. Existing data remains viewable, but all new syncing, enrichment, keyword research, backlink checks, revenue imports, and Pinterest updates pause until you choose a paid plan. You won't be charged automatically.
Can I cancel anytime?
Yes. Cancel from your account settings at any time — no need to contact us. Your access continues until the end of the current billing period, with no further charges.
How long does setup take?
Most users are fully set up in under 5 minutes. Install the WordPress plugin, connect Google (read-only), and your dashboard is live.
Does it work with any WordPress site?
Yes — Occasio works with any self-hosted WordPress site running the Occasio Connector plugin. There's no minimum post count, and multi-site support is available.
How does the AI assistant (MCP) work?
In Occasio, copy your MCP server URL from Settings → Integrations and add it as a connector in Claude, ChatGPT, or Perplexity. It takes about a minute. Then ask questions in plain English, like "what should I update this week?" The AI reads the data Occasio has already collected. It never edits your WordPress site, and you can disconnect at any time. Note that ChatGPT requires a Pro plan for custom connectors; Claude and Perplexity work on their standard paid plans.
Which ad networks can I import revenue from?
Raptive connects directly and refreshes automatically every weeknight. Mediavine direct sync is in beta and requires Mediavine to enable Publisher API access on your account. Mediavine, Raptive, and Journey by Mediavine all support uploading a report export (CSV or XLSX) as well.
What do I need for the Pinterest tools?
A Pinterest business account you can authorize. Connect it from Settings in one click. Pinterest Referrals uses your Google Analytics connection, so it works even before you connect Pinterest itself.
How does Occasio's fair use policy work?
Your plan includes generous access to every feature. Some research tools, like the Keyword Planner and Topic Ideas, pull live data from paid third-party providers, so they come with usage limits that are shown in the app. Repeat lookups on the same keyword or post always pull from cache at no extra cost. A daily rate limit also applies to protect system performance, and we reserve the right to limit API usage based on account history to ensure application stability for all customers.
What data do you access from my Google account?
Occasio requests read-only access to Google Search Console and Google Analytics 4 for properties you choose. We never write to your Google data and never share it with other users.
Is my content data visible to other users?
No. Your WordPress posts, keyword data, analytics, and all account data are completely private. Nothing you connect is ever shared with any other Occasio user.
Your next seasonal peak is coming.
Are you ready?
Join the food, lifestyle, and travel publishers who use Occasio to update, pin, and publish at exactly the right time.
Start My Free Trial →7 days free. No credit card. Then $69/month, cancel anytime.