Getting Started with Occasio
This guide walks you through connecting your WordPress site, linking your Google accounts, and running your first content audit. Most users are fully set up in under 10 minutes.
Install the Occasio Connector plugin
The connector plugin lets Occasio sync your WordPress post library automatically. Without it, Occasio has no content to audit.
Follow the Plugin Installation guide to install it — it takes about 2 minutes. You'll get an API token at the end that you'll need in the next step.
Add your WordPress site in Occasio
Head to Settings and add your site:
- ✓ Enter your WordPress site URL (e.g. https://yoursite.com)
- ✓ Give your site a name so you can identify it in the sidebar
- ✓ Paste the API token from the Occasio Connector plugin
- ✓ Click "Save" — Occasio will test the connection and confirm it works
Connect Google Search Console (recommended)
Google Search Console gives Occasio real click and impression data for every post — so your content audit scores are based on actual search performance, not estimates.
In Settings, click Connect Search Console. You'll be redirected to Google to grant read-only access to your properties.
- ✓ Occasio only requests read-only access
- ✓ Your data is never shared with other users
- ✓ You can disconnect at any time from Settings or from your Google account
Connect Google Analytics 4 (optional)
GA4 adds session and user traffic data to the Analytics tab and to individual post detail pages. This lets you see exactly how much traffic each piece of content drives — not just search impressions.
In Settings, click Connect Analytics and follow the same OAuth flow. Once connected, the Analytics tab will populate with data within a few minutes.
Run your first content sync
Once your site is connected, Occasio will sync your WordPress posts automatically. After the sync completes, you'll see all your posts in the Content Audit with:
- ✓ A priority score (0–100) based on content age, traffic trends, and seasonal timing
- ✓ A staleness level: Low, Medium, High, or Critical
- ✓ GSC click and impression data (if Search Console is connected)
- ✓ Keyword opportunities for each post
Explore your Dashboard
Your Dashboard is the command center for your editorial workflow. It shows posts whose seasonal peak is approaching, upcoming reminders, your total post count, and recent keyword searches.