Glossary
A reference for every badge, icon, score, and metric you'll encounter in Occasio — primarily in the Content Audit.
Staleness Levels
Staleness measures how long it has been since a post was last updated. The clock starts from the post's last modified date in WordPress.
Critical
The post has not been updated in 2 or more years. Content this old is likely to have outdated information, declining rankings, and missed keyword opportunities. Prioritize these posts for a full refresh.
High
The post has not been updated in 1 to 2 years. Still worth addressing soon — a meaningful update can recover search positions before they fall further.
Medium
The post has not been updated in 6 to 12 months. Not urgent, but queue it for a refresh, especially if a peak season is approaching.
Low
The post was updated within the last 6 months. Monitor it but no action is needed right now.
Aging (Growing)
The post is Critical or High staleness, but traffic is currently growing (clicks up more than 20% vs. the previous period). Only update if you can strengthen it without disrupting what is already working.
Priority Score
A number from 0 to 100 that tells you how urgently a post needs attention. It combines staleness, traffic trends, search performance, and seasonal timing. Higher scores mean act sooner.
76–100 — Critical
Update as soon as possible.
51–75 — High Priority
Update soon — meaningful opportunity or declining performance.
26–50 — Medium Priority
Queue for a refresh in the near term.
0–25 — Low Priority
No immediate action needed.
Score factors: Staleness (10–40 pts), Traffic loss (0–25 pts), CTR gap (+15 pts), Featured snippet opportunity (+10 pts), Impression volume (3–10 pts).
Traffic and Search Console Metrics
Clicks
The number of times someone clicked through to your post from a Google search result in the last 28 days.
Impressions
How many times your post appeared in Google search results in the last 28 days, whether or not it was clicked. High impressions with low clicks is the CTR gap signal.
CTR (Click-Through Rate)
Clicks divided by impressions, expressed as a percentage. A post ranking in position 1 typically has a CTR of 25–35%. If your CTR is well below that for a high-ranking post, the title or meta description may need attention.
Position
Your average ranking position in Google for all the queries that triggered this post. Position 1 is the top result. Position 10 is the last result on page one.
Delta
The percentage change in clicks compared to the equivalent previous 28-day period. Green means traffic is growing; red means it is falling; grey means no meaningful change.
Keywords
Search Volume
The average number of monthly searches for a keyword over the past 12 months. Used to gauge the size of the audience for a given topic.
Difficulty
A rough indicator of how competitive a keyword is in organic search. Low difficulty means fewer strong pages are ranking for it — an easier opportunity.
Keyword Cannibalization
When two or more posts on your site are targeting the same keyword, they compete against each other in search results — splitting authority and reducing the chance that either ranks well.
Seasonality
Peak Season
The season when search interest for a post's primary topic is historically highest — Spring, Summer, Fall, or Winter. Occasio detects this from keyword data and uses it to time your refresh recommendations.
Season Approaching
A post is marked as season approaching when its peak season falls within the next three calendar months. This triggers the "Refresh before [Season]" recommended action.
Year-Round
Topics with consistent search interest throughout the year. No seasonal urgency applies — these posts are scored purely on staleness and traffic signals.