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Privacy Policy

Last updated: May 2026

1. Who we are

Occasio Digital is a content strategy tool developed and operated by iMark Interactive. References to "we", "us", or "our" in this policy refer to iMark Interactive and the Occasio Digital service accessible at occasio.digital.

2. What data we collect

We collect the following categories of information when you use Occasio:

  • Account information: Your email address and any information you provide when creating an account via our authentication provider (Clerk).
  • WordPress site data: Post titles, URLs, publication dates, and metadata synced from your connected WordPress sites via the Occasio Connector plugin or the WordPress REST API.
  • Google account data: With your explicit consent, we access Google Analytics 4 and Google Search Console data associated with your connected properties. This includes traffic metrics, search queries, and impression data.
  • Keyword search data: Keywords you look up within the tool and the resulting seasonality data fetched from third-party search data providers (DataForSEO).
  • Usage data: Information about how you use the service, including which features you use and when, for the purpose of enforcing plan limits and improving the product.

3. How we use your data

We use the data we collect to:

  • Provide, maintain, and improve the Occasio service
  • Display keyword seasonality, content audit results, and analytics insights within your account
  • Send you email reminders and notifications you have configured within the tool
  • Enforce monthly live data credit limits tied to your subscription plan
  • Respond to support requests and communicate about your account

We do not sell your data to third parties. We do not use your data for advertising purposes.

4. Third-party services

Occasio integrates with the following third-party services to deliver its functionality:

  • Clerk — handles user authentication and account management. Clerk Privacy Policy
  • Google APIs — used to access your Google Analytics 4 and Google Search Console data when you grant permission. Data retrieved from Google APIs is displayed solely to the authenticated user whose account it belongs to and is never shared with any other user. Access is governed by Google's own privacy policies and is revocable at any time from your Google account settings. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
  • DataForSEO — a third-party data provider used to fetch live keyword search volume and seasonality data. No personally identifiable information is shared with DataForSEO.

5. Data retention

We retain your account data and connected site data for as long as your account is active. Keyword search history and usage logs are retained for up to 12 months. If you request account deletion, we will remove your personal data within 30 days, subject to any legal obligations to retain records.

6. Your rights

Depending on your location, you may have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your account and associated data, and revoke Google account access at any time via your Google account settings. To exercise any of these rights, contact us at the address below.

7. Cookies and tracking

Occasio uses cookies and local storage only for authentication session management and to remember your in-app preferences (such as your selected site). We do not use tracking cookies or third-party analytics cookies.

8. Security

We take reasonable technical and organizational measures to protect your data, including encrypted connections (HTTPS), access controls, and regular database backups. No system is completely secure, and we cannot guarantee absolute security.

9. Changes to this policy

We may update this privacy policy from time to time. We will notify active users of material changes by email. The "Last updated" date at the top of this page reflects the most recent revision.

10. International users

Occasio is operated by iMark Interactive, a company based in North Carolina, United States. Our services are intended for users located in the United States. If you access or use Occasio from outside the United States, please be aware that your information will be transmitted to, stored on, and processed on servers located in the United States.

11. Contact

If you have questions about this privacy policy or how your data is handled, please contact us at [email protected] or [email protected].